Ted Rall on the Comics Collapse

Ted’s latest column covers the ongoing plight of editorial cartoonists.

As publications shift their focus to their websites, comics should be a part of it. Comics can generate way more pageviews than articles or columns. Even if an op-ed was fantastic, who has the time to plow through an archive of long-ass essays? A reader can (and frequently will) click through a dozen comics in a short amount time if they liked the cartoon. More pageviews equals more advertising revenue and maybe even getting more people to read your paper, which is what editors want, unless they are bad at their job.